Research/Resources
Check here each month for links to articles and other helpful
resources. This month I've included links to the following
helpful resources:
-
How to Conduct and Online Survey
- EmailEducation.com - Multi-Generational Marketing for Non-profits
- Tomorrow's Donor Archives
How
to Conduct an Online Survey, Part II The Art of Question Writing
If
you are thinking of doing a survey (online or off), MarketingSherpa
has a great series on things to think about BEFORE you make
it public!
EmailEducation.com
This website has some of the best information out there on e-mail
marketing from a business perspective. Visit the site for articles
on "best practices", tips and how-to's.
Multi-Generational
Marketing For Non-profits by
George Williams, Communications Specialist, PlannedLegacy
This
is quite a lengthy article, but it's one that specifically addresses
the five living generations from "The G.I. Generation"
(1901-24) to "The Millenials" (1982-2000) and how
important it is for non-profits to understand the backgrounds,
values, priorities and preferred communication styles of America's
generations.
How
to Stop Your Email Campaigns and Newsletters From Being Filtered
Out
Do
you know if everyone you are sending to is receiving your e-mail
messages? If you aren't sure or if your response is "Why
wouldn't they?", you need to read this article from MarketingSherpa
to find out what could be happening to your messages if you
aren't careful. I know at least one major non-profit organization
(that holds long-distance endurance events to raise funds) who's
messages have fallen prey to Hotmail's "bulk mail"
folder. Tomorrow's
Donor
Archives
Wishing
you had kept an article or link from a previous
issue? Now all previous articles and resources are available
by clicking on the "Back Issues" button in the left-hand
menu near the top of each page. Can't find something? Let
me know.
