"As many charities have found with credit card donations online over the past five years, the average donation is higher than offline." CAF Charitycard raises £353,324 online, Howard Lake, Fundraising UK Ltd. http://www.fundraising.co.uk/news/2000/02/charitycard.html

"…the e-mail appeal turned out to be a success, for two reasons: It drew responses from 169 people, who contributed a total of $39,000, the only donations through Harvard's online-giving site during the 2000 fiscal year; and the experiment showed that alumni were not offended by e-mail appeals….only 2 percent of recipients…didn't want to be solicited again through e-mail." From "All Aboard, More and more large nonprofit groups are raising money online, new Chronicle survey finds," (You must be a Chronicle of Philanthropy subscriber to view the article.) http://philanthropy.com/premium/articles/v13/i17/17000801.htm

"Seven in ten Americans contributed money, blood, or time to support the disaster relief and recovery effort, and three-quarters of those who contributed financially say they will contribute as much or more money as they normally do to other charities."
Download the pdf: http://www.independentsector.org/PDFs/Sept11_giving.pdf

"It's important for development officers to realize that e-mail has taken over as the main means of communication for many people." Allen, Kent (2001) "On the Horizon - Are e-mail solicitations the 'next big thing' for education fund raising?", Currents, May/June, 2001 http://www.case.org/currents/2001/may/allen.cfm

"Among all undergraduate and dual degree holders, about half (49%) of the recipients [of @Stanford] made a gift in FY2000 - compared to only a third (34%) of non-recipients." If you haven't yet heard or read about Stanford University's success with their monthly e-newsletter "@Stanford", see this May 2001 report: http://www.stanford.edu/~jpearson/ and click on the Hot Report: "@Stanford and Institutional Advancement" on the left side of the page.