From merchant accounts to payment processing, how do I set up my organization’s web site to accept online donations? Whether you are setting it up yourself or hiring a company to do it for you, here are the funds processing components that you need to know about: A secure web site form – This is…
Even if you personally have not, it appears that since the September 11th attacks on the United States, many Americans have made a donation online. The American Liberty Partnership (www.libertyunites.com) indicates that as of November 20, 2001, the online community had contributed $110,266,933 for disaster relief efforts. By the way, that dollar amount only reflects…
How do I get started? – Steps for implementing an e-mail cultivation strategy Have you thought about using e-mail but had no idea where to begin? Here are a few helpful hints to get you moving forward in the right direction. Build the relationship by asking for permission to communicate. Asking “permission” to communicate with…
It’s difficult to imagine an e-mail cultivation strategy if you don’t have many e-mail addresses. Here are a few tips to get you started collecting them: EVERY time you communicate with your constituents do not overlook the opportunity to ask for an e-mail address. 1. Many e-mail clients, such as MS Outlook, will allow you…
Corporate e-mail marketing may take the form of a message delivered to your e-mail inbox from an airline revealing this weeks’ discount fares or updates from an online store that wants to do business with you again (Amazon.com anyone?). I assume you’ve come into contact with e-mail marketing in one way or another if you…