Check here each month for links to articles and other helpful resources. This month I’ve included links to the following helpful resources: – How to Conduct and Online Survey – EmailEducation.com – Multi-Generational Marketing for Non-profits – Tomorrow’s Donor Archives How to Conduct an Online Survey, Part II The Art of Question Writing If you…
Check here each month for links to articles and other helpful resources: – New book by Seth Godin – Area Code / Zip Code Finder web site – Special Issue – Journal of Nonprofit and Voluntary Sector Marketing – Charity Open License Overview from Microsoft – Yahoo! e-mail addresses – important announcements – Tomorrow’s Donor…
Each month this section of “Tomorrow’s Donor” contains information to help you learn more about the power of the Internet and e-mail. A link to the full article is included. I do my best to eliminate broken links, but if you discover any, please do let me know. “As many charities have found with credit…
This page contains quotes and/or references to articles and links to their web-based sources. I do my best to elimanate broken links, but if you discover any, please do let me know. Quotes “Of the 106 million Americans with Internet access, 93% use it to send e-mail.” Pew Internet & American Life Project Survey, November-December…
Have you ever thought, “What’s the very best time of day to send e-mail?” If you’ve seen us at any of our educational sessions lately you probably know that we firmly believe in 10:00 AM and 2:00 PM as the prime “send times”. No, this doesn’t mean between 10 AM and 2 PM, it means…
I’ve been reading lately about how people make buying decisions. A study at University of Rochester School of Medicine in New York concludes that even the most rational decisions, when personal, involve the part of the brain that controls emotion. I don’t think many would argue that when people make decisions about a donation it…
Previous issues of Tomorrow’s Donor have focused on a WHY? or a HOW-TO for using e-mail as a donor cultivation tool. Over the last year I have watched more and more non-profit organizations turn to e-mail as an addition to their donor cultivation toolbox. Not all of them are using e-mail effectively, but I’m encouraged…