Peer-to-peer fundraising is an excellent way to expand your nonprofit’s reach and raise funds. In this blog, we’ll explore the steps necessary to launch a successful peer-fundraising campaign and how to motivate supporters to become fundraisers.
What is Peer-Fundraising?
Peer fundraising is when your existing supporters rally others around your cause to raise funds on your behalf. These supporters, often called “fundraising ambassadors,” use their own networks to solicit donations.
Steps to Launch a Successful Peer-Fundraising Campaign
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Set Clear Goals: Define fundraising targets, how funds will be used, and how success will be measured.
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Select the Right Platform: Choose an online platform that facilitates peer-to-peer fundraising, such as GoFundMe or JustGiving.
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Provide Engaging Materials: Offer supporters easy-to-share resources, such as email templates, social media graphics, and campaign videos.
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Create Incentives: Encourage supporters by offering rewards or recognition for hitting fundraising milestones.
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Track Progress: Keep track of the campaign’s progress and celebrate milestones along the way.
Best Practices for Success
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Provide ongoing support to your peer fundraisers.
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Encourage storytelling and share personal reasons for supporting the cause.
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Utilize social media for updates and donor engagement.
Conclusion
Peer-to-peer fundraising can significantly boost your nonprofit’s efforts by tapping into new networks. By following these steps and maintaining strong communication, you’ll increase the likelihood of success and engagement.
