Peer-to-peer fundraising is an effective way to leverage the networks of your supporters. In this post, we will outline how to launch a successful peer-fundraising campaign that motivates donors to become ambassadors for your cause.
What is Peer-Fundraising?
Peer fundraising involves your supporters setting up individual campaigns within a larger initiative. These campaigns are driven by personal networks, increasing reach and engagement.
Steps to Launch a Peer-Fundraising Campaign
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Set Clear Objectives: Define goals, milestones, and incentives for fundraisers.
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Choose the Right Platform: Use platforms like GoFundMe or Classy that provide the tools necessary to run peer-to-peer campaigns.
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Create Engaging Content: Equip your peer fundraisers with the materials they need, such as images, email templates, and social media posts.
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Promote the Campaign: Use email and social media to spread the word and encourage supporters to sign up as fundraisers.
Conclusion
Peer-to-peer fundraising is a powerful tool for extending your nonprofit’s reach. By following these steps, you can engage a larger network of donors and raise more funds for your cause.
