You may have wondered, “Can this really work? Will e-mail be a viable channel through which donors will not only communicate but also make a donation?”
Well, this question is the reason Tomorrow’s Donor exists. My colleagues and I believe that many people who are major donors today were first cultivated through the direct mail channel. Statistics have shown that in today’s tech-savvy climate responses to direct mail appeals are decreasing among those in younger generations. Forward-thinking fundraisers have already begun to consider the dramatic challenge they could face in 20 years when today’s direct-mail donor acquisition numbers do not yield tomorrow’s supporters. How will we reach this new generation of donors that toss-out postal mail and hang-up on telemarketers as an every day occurrence?