Effective donor segmentation is crucial for creating personalized, targeted campaigns. In this article, we’ll explore advanced segmentation strategies that allow you to tailor your messages based on donor tier, interest, and behavior. What is Donor Segmentation?Donor segmentation involves dividing your donor base into groups based on shared characteristics. This enables you to craft more relevant…
Crisis fundraising can be unpredictable and challenging. However, the lessons learned from past global emergencies can help your organization be better prepared when the next crisis occurs. This blog will highlight key strategies to make the most of crisis fundraising efforts. The Nature of Crisis FundraisingWhen a crisis hits, the world responds quickly. Fundraising efforts…
Choosing the right Customer Relationship Management (CRM) tool for your nonprofit can be a game-changer in how you manage donor data, communications, and fundraising efforts. In this post, we’ll compare the best CRM options for nonprofits in 2025. Why Do Nonprofits Need a CRM?A CRM helps you store and manage donor data, track donations, and…
Peer-to-peer fundraising is an excellent way to expand your nonprofit’s reach and raise funds. In this blog, we’ll explore the steps necessary to launch a successful peer-fundraising campaign and how to motivate supporters to become fundraisers. What is Peer-Fundraising?Peer fundraising is when your existing supporters rally others around your cause to raise funds on your…
Acquiring new donors is crucial, but retaining them is what keeps your nonprofit thriving. In this article, we will explore proven strategies for retaining donors beyond their first gift. The Importance of Donor RetentionHigh donor retention rates are essential for long-term success. Retaining donors is more cost-effective than acquiring new ones, and loyal supporters are…
IntroductionInclusive fundraising is essential for engaging diverse donors and building a broad base of support. This blog will provide practical steps for designing inclusive messaging that resonates with all communities. What is Inclusive Messaging?Inclusive messaging involves creating fundraising content and campaigns that speak to a variety of demographic groups, including those from different races, genders,…
IntroductionAs we approach 2025, mobile giving is becoming an essential part of modern fundraising strategies. In this post, we’ll highlight the trends that fundraisers need to know to stay ahead in the mobile giving space. Mobile Giving: The Rise of Donor ConvenienceMore than ever, donors are using their smartphones to contribute to their favorite causes….
IntroductionDonor engagement is vital to the sustainability of any nonprofit organization. But how can you effectively measure it? In this article, we will explore the key performance indicators (KPIs) that matter when tracking donor engagement and show you how to turn this data into actionable insights. Why Donor Engagement MattersWhen it comes to fundraising, keeping…
Writing Opportunity – Guest Post Would you like to write helpful articles for us? We are currently taking guest posts. If you would like to develop into a guest author and possess some relevant practical knowledge, please get in touch with us. We’re in need of blog posts connected with identifying donors. You are invited…
Check here each month for links to articles and other helpful resources. This month I’ve included links to the following helpful resources: – How to Conduct and Online Survey – EmailEducation.com – Multi-Generational Marketing for Non-profits – Tomorrow’s Donor Archives How to Conduct an Online Survey, Part II The Art of Question Writing If you…