Check here each month for links to articles and other helpful resources: – New book by Seth Godin – Area Code / Zip Code Finder web site – Special Issue – Journal of Nonprofit and Voluntary Sector Marketing – Charity Open License Overview from Microsoft – Yahoo! e-mail addresses – important announcements – Tomorrow’s Donor…
Each month this section of “Tomorrow’s Donor” contains information to help you learn more about the power of the Internet and e-mail. A link to the full article is included. I do my best to eliminate broken links, but if you discover any, please do let me know. “As many charities have found with credit…
This page contains quotes and/or references to articles and links to their web-based sources. I do my best to elimanate broken links, but if you discover any, please do let me know. Quotes “Of the 106 million Americans with Internet access, 93% use it to send e-mail.” Pew Internet & American Life Project Survey, November-December…
Have you ever thought, “What’s the very best time of day to send e-mail?” If you’ve seen us at any of our educational sessions lately you probably know that we firmly believe in 10:00 AM and 2:00 PM as the prime “send times”. No, this doesn’t mean between 10 AM and 2 PM, it means…
I’ve been reading lately about how people make buying decisions. A study at University of Rochester School of Medicine in New York concludes that even the most rational decisions, when personal, involve the part of the brain that controls emotion. I don’t think many would argue that when people make decisions about a donation it…
Previous issues of Tomorrow’s Donor have focused on a WHY? or a HOW-TO for using e-mail as a donor cultivation tool. Over the last year I have watched more and more non-profit organizations turn to e-mail as an addition to their donor cultivation toolbox. Not all of them are using e-mail effectively, but I’m encouraged…
From merchant accounts to payment processing, how do I set up my organization’s web site to accept online donations? Whether you are setting it up yourself or hiring a company to do it for you, here are the funds processing components that you need to know about: A secure web site form – This is…
Even if you personally have not, it appears that since the September 11th attacks on the United States, many Americans have made a donation online. The American Liberty Partnership (www.libertyunites.com) indicates that as of November 20, 2001, the online community had contributed $110,266,933 for disaster relief efforts. By the way, that dollar amount only reflects…
How do I get started? – Steps for implementing an e-mail cultivation strategy Have you thought about using e-mail but had no idea where to begin? Here are a few helpful hints to get you moving forward in the right direction. Build the relationship by asking for permission to communicate. Asking “permission” to communicate with…
It’s difficult to imagine an e-mail cultivation strategy if you don’t have many e-mail addresses. Here are a few tips to get you started collecting them: EVERY time you communicate with your constituents do not overlook the opportunity to ask for an e-mail address. 1. Many e-mail clients, such as MS Outlook, will allow you…